As virtual reality adoption continues to grow, brands are challenged with how to use this new technology to create immersive content that has until now been impossible. Our clients wanted to be the first to capture and produce a 360° video documentary of the epic climb to Mt. Everest, the world’s tallest peak.

Our team partnered with Madison Mountaineering, Panogs, and Endemol Shine Beyond USA to produce Capturing Everest VR, a groundbreaking VR documentary of a 2016 Everest summit. Despite losing a backpack full of equipment and footage to the depths of a crevasse on the journey, we were successfully able to edit around the gaps and create a compelling experience.

Using new creative and technical approaches to 360° storytelling, the team captured the authenticity and intensity of the mountain like never before. Capturing Everest VR was launched in May 2017 on Sports Illustrated’s new LIFE VR platform and subsequently won a Sports Emmy Award in 2018.